New York Travel Advisors

Welcome Breakfast & Presentation with Alaska Land & Sea Adventures

Enjoy access to the show floor, exhibitors, and consumer-focused presentations.

Lunch & Presentation with TBA

Enjoy access to the show floor, exhibitors, and consumer-focused presentations.

Afternoon Session & Presentation with TBA

Welcome Breakfast & Presentation with Mexican Caribbean

A New Era in the Mexican Caribbean, It’s time to reconnect.

Discover what’s new in this iconic destination—from the Maya Train to exciting new resorts and immersive experiences. This session will give you fresh tools and inspiration to confidently sell the Mexican Caribbean in 2026 and beyond.

Lizeth Pérez Marín, Promotion Manager, Quintana Roo Tourism Board (Mexican Caribbean)

Enjoy access to the show floor, exhibitors, and consumer-focused presentations.

Aspirational Travel Panel: Selling Aspirational Travel – High-End Experiences That Drive Premium Bookings

Explore what’s fueling demand for aspirational travel during this advisor-focused panel featuring Maldives, Norwegian Cruise Line, and Atlas Ocean Voyages. Panelists will share insights into today’s luxury traveler, from experiential and expedition-style cruising to overwater villas, immersive itineraries, and high-touch service expectations.

Designed for FAM-TAS participants, this session delivers practical guidance on identifying ideal clients, positioning premium experiences, and increasing booking value through upsells, longer stays, and tailored travel planning. Advisors will leave with clear strategies for selling aspirational travel with confidence and credibility.

Moderator: Jenn Arango, Executive Director of Strategic Partnerships
& Associate Publisher, Travel Market Report

Panelists:
H.E. Dr. Ali Naseer Mohamed, Maldives Tourism
Lori Innamorata, Business Development Manager, Norwegian Cruise Line
Ray Huynh, Regional Sales Director, Northeast, USA & Canada, Atlas Ocean Voyages

Enjoy access to the show floor, exhibitors, and consumer-focused presentations.

Lunch & Presentation with The Florida Keys & Key West

A Journey Through the Florida Keys & Key West

Join us for an engaging, high-level overview of The Florida Keys & Key West, where travel advisors will gain insider insight into the destination and hear directly from select Florida Keys hotel partners on how to best sell the destination to their clients. Come ready to learn, get inspired, and enjoy the chance to win some sweet prizes along the way.

Liana Pyne , Director of Sales Domestic Markets

Enjoy access to the show floor, exhibitors, and consumer-focused presentations.

Caribbean Panel: Selling the Caribbean Smarter: Destination Updates & Advisor Insights

Get firsthand updates from tourism leaders representing St. Kitts, Jamaica, The Bahamas and Martinique during this advisor-focused Caribbean panel exclusive to FAM-TAS participants. Panelists will share what’s new across the region, including airlift developments, resort openings and renovations, experiential travel trends, and shifting traveler demand.

Designed to deliver practical takeaways, this session will provide selling insights, ideal client matches, and guidance on positioning Caribbean destinations for higher-value bookings and repeat travel. Advisors will leave with current destination intelligence they can immediately apply to their Caribbean sales strategy.

Moderator:
Taraneh Azimi, Business Development and Marketing Manager, Caribbean Tourism Organization

Panelists:

Chimarie Morillo, Midwest Sales Representative, St. Kitts Tourism Authority

Victoria Harper, District Sales Manager, Northeast USA, Jamaica Tourist Board

Chrystal Bethell, Area Manager for Sales & Marketing, Northeast, The Bahamas Tourist Office

Muriel Wiltord, Director Americas, Martinique Tourism Authority

Afternoon Session & Presentation with Cathay Pacific

The Art of the Journey: Cathay Pacific Redefines Travel to Asia & Beyond

Discover how Cathay Pacific is shaping a new era of travel between North America and Asia — and how you can leverage our premium cabins, award-winning service, and thoughtfully designed fleet to deliver elevated journeys for your clients.

As we celebrate our 80th anniversary, learn how we continue to invest in elevating the consumer experience across every stage of the travel experience. From the launch of our non-stop service from Seattle to Hong Kong, to the national introduction of our award-winning Aria Suite, and the upcoming Cathay Pacific lounge at JFK Terminal 6, our unwavering commitment to premium service fosters meaningful relationships and elevates every passenger’s journey.

With a network spanning over 100 destinations, including travel favorites such as Indonesia, Thailand, Vietnam, and beyond, Cathay Pacific seamlessly connects travelers to and through our vibrant home and hub, Hong Kong. Backed by a strong North American footprint and as a founding member of the oneworld alliance, we make it easier than ever for advisors to create journeys that are as memorable as the destination itself.

From takeoff to touchdown, travel exceptionally with Cathay Pacific

Justin Yu, Senior Trade Account Manager