South Florida Travel Advisors
Greater Fort Lauderdale / Broward County Convention Center Convention Center
Saturday, February 28 – March 1, 2026 – Greater Fort Lauderdale/
Broward County Convention Center
Join like-minded travel professionals in your area for a valuable networking and educational event experience on day one of the South Florida Travel & Adventure Show! This is your opportunity to interact with leading global destinations and suppliers through a dynamic itinerary of special interest sessions and show floor activities created to maximize your time at the event.
The FAM TAS Program Includes:
- Access to Educational Sessions led by leading experts and top destination representatives
- Exciting Passport Program with chance to win FAM Trip Giveaways and prizes
- Access to the Exhibition Saturday and Sunday to meet with suppliers, attend sessions, see cultural performances and more!
(Please Note, Program details are subject to change. Please check back for updates)
Floor Only Admission
Enjoy the Travel & Adventure Show with access to the show floor, exhibitors, and consumer-focused presentations throughout the weekend. As a TAS Travel Advisor, you will be credentialed with a Travel Advisor badge, letting all exhibitors know that you have been vetted and pre-qualified by the Travel & Adventure Shows.
South Florida Convention Center
2026 Show Dates/Hours:
Saturday, February 28: 9:30am – 5pm
Sunday, March 1: 11am – 4pm
Floor Only Admission OR
FAM-TAS PROGRAM
for Travel Advisors
Any Questions?
Please Contact Your Sales Rep
by Calling: 203-878-2577 x0
Email: sales@travelshows.com
Session Schedule – February 28th & March 1st
2026 FAM-TAS PRELIMINARY AGENDA (Check Back Soon For Updated Information)
Click “+” For More Information
8:00 am - Registration Opens
Registration Opens
8:30 am – 9:30 am - Welcome Breakfast & Presentation with Mexican Caribbean
A New Era in the Mexican Caribbean, It’s time to reconnect.
Discover what’s new in this iconic destination—from the Maya Train to exciting new resorts and immersive experiences. This session will give you fresh tools and inspiration to confidently sell the Mexican Caribbean in 2026 and beyond.
Lizeth Pérez Marín, Promotion Manager, Quintana Roo Tourism Board (Mexican Caribbean)
9:30 am – 10:30 am - Visit Show Floor
Enjoy access to the show floor, exhibitors, and consumer-focused presentations.
10:30 am – 11:30 am - Presentation with Alaska Land & Sea Adventures
Alaska Awaits: Selling the Experience not the Destination
Alaska’s Southcentral region is full of adventure and culture. Use Anchorage as your base camp to take in the mountains, explore glaciers, encounter wildlife, learn about Alaska Native history, and savor the local food scene.
Kara Troglin, Tourism Development Sales Manager, Alaska Land & Sea Adventures
11:30 am – 12:30 pm - Visit the Show Floor
Enjoy access to the show floor, exhibitors, and consumer-focused presentations.
12:30 pm – 1:30 pm - Lunch & Presentation with The Florida Keys & Key West
A Journey Through the Florida Keys & Key West
Join us for an engaging, high-level overview of The Florida Keys & Key West, where travel advisors will gain insider insight into the destination and hear directly from select Florida Keys hotel partners on how to best sell the destination to their clients. Come ready to learn, get inspired, and enjoy the chance to win some sweet prizes along the way.
Florida Keys & Key West Representative TBA
1:30 pm – 2:00 pm - Visit the Show Floor
Enjoy access to the show floor, exhibitors, and consumer-focused presentations.
2:00 pm – 3:00 pm - Caribbean Panel: St. Kitts Tourism Authority and Martinique Tourism Authority
Caribbean Panel: Selling the Caribbean Smarter: Destination Updates & Advisor Insights
Get firsthand updates from tourism leaders representing St. Kitts and Martinique during this advisor-focused Caribbean panel exclusive to FAM-TAS participants. Panelists will share what’s new across the region, including airlift developments, resort openings and renovations, experiential travel trends, and shifting traveler demand.
Designed to deliver practical takeaways, this session will provide selling insights, ideal client matches, and guidance on positioning Caribbean destinations for higher-value bookings and repeat travel. Advisors will leave with current destination intelligence they can immediately apply to their Caribbean sales strategy.
Moderator:
Jim Forberg, COO, Unicomm/Travel & Adventure Show
Panelists:
Danielle Weekes, Business Development Manager for North America, St. Kitts Tourism Authority
Muriel Wiltord – Director, Americas, Martinique Tourism Authority Representative
3:30 pm – 4:30 pm - Afternoon Session & Presentation with South African Tourism
Discover the Joy of Selling South Africa
Join South African Tourism to learn how to turn your clients’ dreams into unforgettable journeys and grow your South Africa sales.
From thrilling Big Five safaris and dramatic coastlines to vibrant cities and rich cultural experiences, South Africa delivers so much more than just a vacation, it’s a joyful, transformative journey they’ll never forget.
You’ll discover how to confidently package and promote South Africa, with expert tips on combining wildlife, adventure, and culture into one incredible itinerary that’s worth every second and every penny.
South Africa awaits — Come Find Your Joy!
Justin Barnette, Head: Marketing & Communications North America, South African Tourism
Judy Pillay, Head: Stakeholder Relations North America, South African Tourism
Judy Pillay, Head: Stakeholder Relations North America, South African Tourism
Immediately Following Afternoon Refreshments Passport Winners Announced
The winning entries will be selected and announced immediately following the FAM-TAS afternoon refreshments at the Saturday 2026 South Florida Travel & Adventure Show in a random drawing on February 28. Must be present to win.
10:00 am - Registration Opens
Registration Opens
10:30 am – 11:30 am - Aspirational Luxury Travel: Audley Travel, Norwegian Cruise Line, and Atlas Ocean Voyages
Aspirational Luxury Travel: Curated Journeys by Land and Sea
Luxury travel today is defined by personalization, access, and unforgettable experiences—and this session brings together three leaders shaping the future of high-end travel across land and sea. Join Audley Travel, Atlas Ocean Voyages, and Norwegian Cruise Line for an insider discussion on how to design and sell aspirational luxury travel for today’s most discerning clients.
From bespoke, tailor-made itineraries and expedition-style cruising to elevated contemporary cruise experiences, this panel will explore what motivates luxury travelers, how expectations are evolving, and where the greatest opportunities lie for travel advisors. Attendees will gain practical insights, destination inspiration, and proven strategies to position themselves as trusted experts in the fast-growing luxury segment—while unlocking new ways to deliver exceptional value and unforgettable journeys for your clients.
Moderator: TBA
Cathy Bennis, Vice President/Head of Sales & Partnerships, North America, Audley Travel
Logan Steele, Regional Sales Director, Southeast, Atlas Ocean Voyages
Katie Kania, Senior Director, Agency Sales, Norwegian Cruise Line
10:30 am – 1:30 pm - Visit the Show Floor
Enjoy access to the show floor, exhibitors, and consumer-focused presentations.
1:30 pm – 2:30 pm - Presentation with Jamaica Tourist Board
Presentation with Jamaica Tourist Board
TBA
Immediately Following Sunday Lunch Session, Random Sponsor Giveaways
Sunday Session Sponsors will be providing random giveaways via a drawing at the end of each of their sessions on Sunday. No Passport Stamp required. Must be present to win.
Passport Program
FOR FAM-TAS REGISTERED AGENTS ONLY
2026 FAM-TAS Passport Program (Check Back Soon For Updated Information)
Enjoy access to an exciting passport program featuring a select group of leading destinations and suppliers who are eager to connect with you on the show floor!
Stop by all passport stations to get your FAM-TAS Program Passport stamped for your chance to win a Trip Giveaway.
Check back soon for updated information.
Booth #: 712
Swag bag and hotel giveaway.
Booth #: 525
Enter to win a Croatia Bike and Boat Tour for two—valued at $7,800 USD/10,960 CAD—complete with bike rental, sailing between May and June 2027 (airfare not included). Tour dates and cabin selection are subject to availability. Draw date: April 30, 2026.
Booth #: 624
Win a $250 e-gift card for a private tour of your choice—anywhere in 175+ countries!
Booth #: 814
Giveaway for a $100 gift card.
Booth #: 919
Swag bag give-away prize.
Booth #: 427
Two-night Cabana Cabin stay at Camp Margaritaville Auburndale.
Booth #: 619
One-night at The Peace Lodge & Waterfall Gardens for two people, with breakfast included.
Three-nights at The Springs Resort & Spa for two people, with breakfast included.
Booth #: 430
TBA
Booth #: 539
$250 Visa gift card.
Booth #: 539
Three (3) complimentary nights in a Jr Suite Tropical View Room at Impressive Premium Punta Cana for two (2) adults.
Booth #: 513
Barbados signature gift set.
Booth #: 719
A FAM trip giveaway valid for 2026 only and a swag bag with Jamaica branded items valued at $100 per event.
Booth #: 840
Three-night gift certificate.
