Marketing Guide

Elevate Your Brand at the #1 Travel Show Series in the U.S.

Your Guide to Exhibitor Success

Why Participate in the Travel & Adventure Show

  • Showcase and Brand Your Destination
  • Face to Face Interactions with Highly Qualified Travelers
  • Lead Generation
  • Meet Tens of Thousands of Prospective Customers in One Place

Primary Goal Set Exhibiting Objectives for the Event

  • It is important to decide your primary reason for being
    at an event
  • Choose the most important item to accomplish at the event
  • Share and discuss goals with booth staff
  • Give each booth member an individual, smaller goal to achieve
  • Make Sales
  • Promote New Services/Products
  • Build Travel Agent Relationships
  • Direct Exposure to Target Audience
  • Gather Research Data
  • Media Outreach

Promote Your Presence at the Show Pre-Show Preparation

  • Send Personal Invites to Clients Complete with
    Booth Number and Show Specials
  • Feature Your Participation on Your Website and
    Social Media Outlets
  • Identify the Lead Collection Process You Will be Utilizing At the Show

Attract Attendees to Your Booth Booth Design

  • Have A Clear Defined Message
  • Use Bright Colors and Strong Visuals
  • Plan on an Open, Inviting Booth Space
  • Encourage Interaction With Products on Display & Staff Members
  • Have A Clear, Defined Message

Execute Your Plans Into Action At the Show

  • Train Your Staff
    • Talking Points
    • Lead Capture
  • Exude Enthusiasm
  • Bring Collateral
  • Showcase Show Specials, Specific Offerings, Etc

Follow Up On Your Leads Measure Your Results

  • Email is A Quick and Easy Way to Get In
    Contact With Your Visitors
  • Direct Mail Is A Great Way to Get More Collateral
    Into Prospect’s Hands
  • Picking Up the Phone and Speaking With Someone Directly Can
    Help Build Relationships Much Like Face to Face Interaction

Chicago

January 14-15, 2023

Boston

January 21-22, 2023

New York

January 28-29, 2023

Washington, DC

February 4-5, 2023

Los Angeles

February 18-19, 2023

Denver

February 25-26, 2023

SF/Bay Area

March 4-5, 2023

Atlanta

March 25-26, 2023

Dallas

April 1-2, 2023