Marketing Guide
Elevate Your Brand at the #1 Travel Show Series in the U.S.
Why Participate in the Travel & Adventure Show
- Showcase and Brand Your Destination
- Face to Face Interactions with Highly Qualified Travelers
- Lead Generation
- Meet Tens of Thousands of Prospective Customers in One Place
Primary Goal Set Exhibiting Objectives for the Event
- It is important to decide your primary reason for being
at an event - Choose the most important item to accomplish at the event
- Share and discuss goals with booth staff
- Give each booth member an individual, smaller goal to achieve
- Make Sales
- Promote New Services/Products
- Build Travel Agent Relationships
- Direct Exposure to Target Audience
- Gather Research Data
- Media Outreach
Promote Your Presence at the Show Pre-Show Preparation
- Send Personal Invites to Clients Complete with
Booth Number and Show Specials - Feature Your Participation on Your Website and
Social Media Outlets - Identify the Lead Collection Process You Will be Utilizing At the Show
Attract Attendees to Your Booth Booth Design
- Have A Clear Defined Message
- Use Bright Colors and Strong Visuals
- Plan on an Open, Inviting Booth Space
- Encourage Interaction With Products on Display & Staff Members
- Have A Clear, Defined Message
Execute Your Plans Into Action At the Show
- Train Your Staff
- Talking Points
- Lead Capture
- Exude Enthusiasm
- Bring Collateral
- Showcase Show Specials, Specific Offerings, Etc
Follow Up On Your Leads Measure Your Results
- Email is A Quick and Easy Way to Get In
Contact With Your Visitors - Direct Mail Is A Great Way to Get More Collateral
Into Prospect’s Hands - Picking Up the Phone and Speaking With Someone Directly Can
Help Build Relationships Much Like Face to Face Interaction