For Immediate Release
December 28, 2011
Ann Flower Communications
(310) 305 7169
The 7th Annual Los Angeles Travel & Adventure ShowTM
Packs Heat with an International Fiery Foods Challenge
New demos and competitions at the Culinary Stage announced
LONG BEACH, CA – Any travel experience would be far from complete without exploring the destination’s cuisine. Accordingly, the Los Angeles Travel & Adventure Show TM, taking place at the Long Beach Convention Center on January 14-15, will feature delicious, interactive demonstrations at the Culinary Stage. The International Fiery Foods Challenge invites guests to take their taste buds to the limit, sampling mouth-watering recipes from around the world. Guests can also participate in a high-stakes cooking competition and learn travel tips for foodies.
The International Fiery Foods Challenge brings together local chefs representing destinations found at the show. From familiar cuisine to the exotic, all dishes will have a delightful kick. The demonstrated foods are Frikadelle (a sort of German meatball), Spicy Tequila Marinated Prawns, Rendang Padang (Indonesian Caramelized Beef Curry), and Medjool Dates with chorizo, mascarpone and Tunisian harissa (a chili sauce). Participating chefs are Kai Loebach of CurryWurst, Amir Thomas of Duo Dishes, SriAdriani ‘Jenny’ Martono of Indonesia Tourism, and Tracey Augustine of Cashmere Bites. After tasting, guests can vote for their favorites and take home the recipes to recreate them.
The Mark DeCarlo Interactive Cooking Class and Competition will follow the Fiery Foods Challenge. Three lucky audience members will be picked from a drawing to prove their kitchen skills right on the spot, recreating a dish of Mark’s choosing. The audience will vote for the best cook, who will win an all-inclusive Yucatan vacation.
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The Culinary Stage has good eats for Sunday’s show-goers as well. The Taiwan Tourism Bureau will hold a “Taiwan Popcorn Chicken” demonstration with Chef Frances Lee of the Mighty Boba Truck. Then, Ventura based Chef Jason Collis will host “Farm to Table—Luscious Lemon and Avocado Taste Sensations from 120-year-old, Sustainable Limoneira Ranch.” And, see a top Herradura Tequila ambassador demonstrate Tequila pairing tips. Following this demo, attendees can meet the brand ambassador and taste samples at the Herradura Tequila bar next to the Los Angeles magazine booth. Also not to be missed is “Travel for Foodies – Tips, Trends, and Tools for the Culinary Traveler,” with food and travel experts Michael Cervin, Linda Kissam, Dr. Kathy Gruver, and Chef Allan Cragg.
In addition, the Los Angeles Travel & Adventure Show will feature talks by some of the world’s most beloved travel personalities, including Samantha Brown, Andrew Zimmern, Peter Greenberg, Pauline Frommer, Mark DeCarlo, and Patricia Schultz. Attendees can enjoy cultural performances and participate in a variety of activities including scuba lessons from Beadiver.com, a 25’ rock climbing wall, zip line, and children’s activities area. The five-acre show floor will be packed with more than 400 destinations, tour operators and travel professionals providing one-on-one consultations on visiting destinations as near as Catalina Island and as far as Indonesia.
The 2012 Los Angeles Travel & Adventure Show’sTM Presenting Sponsor is the Taiwan Tourism Bureau. Supporting Sponsors include Air Berlin/Visit Berlin, Guam Visitors Bureau, Indonesia Tourism, Turkish Culture and Tourism Office. Los Angeles Magazine, NBC4 LA, Los Angeles Consortium of Online Travel (LACOT), Press-Telegram, KABC-AM and KLOS-FM are the flagship Media Sponsors. The event, produced by Unicomm, LLC, will take place at the Long Beach Convention Center Saturday, January 14th and Sunday, January 15th, 2012, 10:00 a.m. to 5:00 p.m.; travel trade may enter the show on Saturday, January 14th at 9:30am for an advance preview or attend during regular show hours. Tickets are $12 at the door or $9 online in advance with Promo Code: LAPR; children age 16 and below admitted free with paid adult. Ticket purchase information, a current schedule of speakers and more details are available at www.latravelshow.com.
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For Immediate Release