SF/Bay Area Travel Advisors
Santa Clara Convention Center
Saturday, March 21, 2026 – Santa Clara Convention Center
Join like-minded travel professionals in your area for a valuable networking and educational event experience on day one of the SF/Bay Area Travel & Adventure Show! This is your opportunity to interact with leading global destinations and suppliers through a dynamic itinerary of special interest sessions and show floor activities created to maximize your time at the event.
The FAM TAS Program Includes:
- Access to Educational Sessions led by leading experts and top destination representatives
- Exciting Passport Program with chance to win FAM Trip Giveaways and prizes
- Access to the Exhibition Saturday and Sunday to meet with suppliers, attend sessions, see cultural performances and more!
(Please Note, Program details are subject to change. Please check back for updates)
Floor Only Admission
Enjoy the Travel & Adventure Show with access to the show floor, exhibitors, and consumer-focused presentations throughout the weekend. As a TAS Travel Advisor, you will be credentialed with a Travel Advisor badge, letting all exhibitors know that you have been vetted and pre-qualified by the Travel & Adventure Shows.
Santa Clara Convention Center
2026 Show Dates/Hours:
Saturday, March 21: 9:30am – 5pm
Sunday, March 22: 11am – 4pm
Floor Only Admission OR
FAM-TAS PROGRAM
for Travel Advisors
Any Questions?
Please Contact Your Sales Rep
by Calling: 203-878-2577 x0
Email: sales@travelshows.com
Session Schedule – Saturday, March 21st
2026 FAM-TAS AGENDA (Check Back Soon For Updated Information)
Click “+” For More Information
8:30 am - Registration Opens
Registration Opens
9:30 am – 10:30 am - Welcome Breakfast & Presentation with Alaska Land & Sea Adventures
Welcome Breakfast & Presentation with Alaska Land & Sea Adventures
Alaska Awaits: Selling the Experience not the Destination
Alaska’s Southcentral region is full of adventure and culture. Use Anchorage as your base camp to take in the mountains, explore glaciers, encounter wildlife, learn about Alaska Native history, and savor the local food scene.
Heather Ruhle, Tourism Development Sales Manager, Alaska Land & Sea Adventures
10:30 am – 12 Noon - Visit the Show Floor
Enjoy access to the show floor, exhibitors, and consumer-focused presentations.
12:30 pm – 1:30 pm - Lunch & Presentation with Cathay Pacific
Lunch & Presentation with Cathay Pacific
TBA
1:30 pm – 3:00 pm - Visit the Show Floor
Enjoy access to the show floor, exhibitors, and consumer-focused presentations.
3:00 pm – 4:00 pm - Afternoon Session & Presentation with TBA
Afternoon Session & Presentation with TBA
TBA
Immediately Following Afternoon Refreshments Passport Winners Announced
The winning entries will be selected and announced immediately following the FAM-TAS afternoon refreshments at the 2025 Bay Area Travel & Adventure Show in a random drawing on March 21. Must be present to win.
Passport Program
FOR FAM-TAS REGISTERED AGENTS ONLY (Check Back Soon For Updated Information)
2026 FAM-TAS Passport Program
Enjoy access to an exciting passport program featuring a select group of leading destinations and suppliers who are eager to connect with you on the show floor!
Stop by all passport stations to get your FAM-TAS Program Passport stamped for your chance to win a Trip Giveaway.
Check back soon for updated information.
Booth #: 719
A one-night stay at a Fairfield hotel, wine tasting experiences at several Suisun Valley tasting rooms, an olive oil tasting experience, and a $100 gift card for Mankas Grill.
Booth #: 716
TBA
Booth #: 1038
Enter to win a Croatia Bike and Boat Tour for two—valued at $7,800 USD/10,960 CAD—complete with bike rental, sailing between May and June 2027 (airfare not included). Tour dates and cabin selection are subject to availability. Draw date: April 30, 2026.
Booth #: 1200
Giveaway for each show – Win a $250 e-gift card for a private tour of your choice—anywhere in 175+ countries!
Booth #: 735
Giveaway for a $100 gift card.
Booth #: 203
Cathay X Samsonite carry-on suitcase, valued at over USD $440, will be provided. Inside the bag, there will be extra goodies along with a special surprise to make the experience even more exciting.
Booth #: 934
TBA
Booth #: 515
A FAM trip giveaway valid for 2026 only and a swag bag with Jamaica branded items valued at $100 per event.
Booth #: 821
TBA
