
American travel spend is projected to hit $1.42 trillion in 2027, according to the U.S. Travel Association — driven by travelers seeking personalized, meaningful trips. But with thousands of destinations and providers chasing the same bookings, standing out takes more than another mass media ad campaign.
That’s where the Travel & Adventure Shows come in. As the Only Series of Travel Market Show in the U.S., the events are built around one thing: putting your brand face-to-face with travelers who are ready to book.
As the premier travel marketing mechanism in the industry, the Shows connect over 120,000 travel enthusiasts, advisors, trade professionals and media each year with the top destinations and suppliers from around the globe in 10 of the top feeder markets in the United States.
This isn’t a generic trade show that happens to include travel. It’s a marketplace, purpose-built so every conversation on the floor moves a traveler closer to booking directly with you.
Whether you’re a destination, tour operator, or travel supplier, here’s what our exhibitors consistently tell us moves the needle:
“What a fantastic show series. Such quality buyers attending looking for Destinations and Deals. The Travel & Adventure Show does a great job with all the shows. I have already booked my booth for next year because these Shows will boom!!“
DEON BARNARD, CEO, GO TOUCH DOWN TRAVEL & TOURS
“This is one of many years at the events and we are already gearing up to come again next year. We want to be in an environment where the best destinations from North America and from around the world are. These shows are off the charts. I mean, people were lined up from the get-go. Thousands of travelers come through the doors and they don’t stop coming by until the show ends. The shows have been a fantastic and huge success for Newfoundland and Labrador and we’re looking forward to seeing what next year brings.“
ROD WALSH, MARKETING SPECIALIST, MC&IT, NEWFOUNDLAND AND LABRADOR TOURISM
“The Travel & Adventure shows have been a tremendous success for my business, generating strong bookings and immediate returns. They have also provided a steady stream of high-quality leads that will continue to support growth for years to come. I have been returning as a vendor to the shows since 2022.“
CAROLINE SWIFT, CEO, SWEET CAROLINE TRAVEL; INDEPENDENT FRANCHISE OWNER, CRUISE PLANNERS
“The Travel & Adventure Shows are a fantastic platform to reconnect with American travelers. Having booths in multiple shows allows us to meet travel enthusiasts face-to-face and showcase the beauty of the Cook Islands. The shows provided valuable qualitative research to understand traveler needs and ensure our marketing addresses their concerns. We highly recommend the Travel & Adventure Shows for any destination seeking to connect with engaged travelers.“
CHRISTIAN MANI, GENERAL MANAGER, NORTH AMERICA, COOK ISLANDS TOURISM

The Top Markets |
Events Located in Top U.S. Feeder Markets |

Meet Pre-Qualified Travelers |
Attracting Affluent, Ready-to-Buy Consumers |

Proven Marketing Campaign |
Delivering High Quality Attendees |

Proven Results |
Over $4.1 Billion in Travel Bookings |

Floor Plans |
Reserve Your Spot Today! |

Contact a Sales Advisor |
Request More Information |