Dive and Water Sport Pavilion

Travel is Where the Action is in the Dive Industry

As water-based tourism is gaining immerse traction across the globe, water adventurers are looking for expert advice on destinations, activities and how to integrate these options into existing or future vacation itineraries.

The number one challenge in the eyes of dive industry leaders is “how do we get new business?”

With water sport participation growing within the travel industry, has never been more important to reach new markets, identify potential new travelers and connect with customers who are anxious to explore the world’s aquatic realm.

Enter: The Dive & Water Sports Pavilion at the Travel & Adventure Shows. 

The Dive & Water Sports Pavilion gives your brand 9 opportunities to meet new key customers in 2025 and position your brand to capture marketshare in this up and coming industry segment.

This 20 booth pavilions will focus on exhibitors from around the world offering enhanced vacation experiences including:

• Scuba Diving
• Paddle Sports
• Snorkeling
• Surfing

If you are a destination, tour operator, liveaboard, cruise line, retailer or product, you can’t afford to miss this world-class marketing and sales opportunity.

5 Reasons Why America’s Favorite Travel Shows Are Right for You

1. Dive & Water Travel Enthusiasts: New customers are the lifeblood of any successful travel operation. With consumer-focused dive shows disappearing, the Travel & Adventure Shows put you in front of 15,000-25,000 qualified travel consumers in 9 well-established, reliable events.

2. A Ready-to-Buy Demographic: Typical Travel & Adventure Show attendees range in ages from 35-64, have a combined household income of above $115,000 per year, and are interested in both adventure and leisure travel options. What’s more, the TAS events are strategically placed in top tier U.S. feeder markets, facilitating ease of both domestic and international travel.

3. Industry Leading Multi-Media Marketing Campaigns: Pre-show marketing and advertising campaigns blanket each event city with TV, radio, out of home, digital and programmatic promotion. Unmatched in the industry, these hyper-targeted campaigns reach millions of consumers who match your target demographic.

4. Top U.S. Markets: Strategically located in 9 top U.S. markets with strong dive communities, you’ll connect with dive consumers who have easy access to domestic and international travel destinations. Many of the cities included in the lineup have been without a consumer-facing dive event for more than a decade!

5. Proven and Reliable: After 20 years and over 125 events, the Travel & Adventure Shows have connected over 2.9 million travel consumers with more than 5,200 of the top travel brands from around the globe. Generating hundreds and millions of dollars worth of travel bookings, the Travel & Adventure Shows are a leading travel sales and marketing platform.

Ready to Dive In?

Click the button below for more information, or fill out the form below and one of our Sales Directors will be in touch with you as soon as possible!