Publicity Tips

Publicity Tips

At the Travel & Adventure Show, expect media coverage from key television and cable stations, radio interviews, print and online coverage in every market we serve.  We have prepared the following tips to help you garner the publicity you deserve.

1) Media Positioning
The Travel & Adventure Show is THE source for press looking to get great travel story ideas, interview travel experts, exhibitors and show executives on new travel trends or products, and capture amazing photos all under one roof.  You’ll want to make sure you develop press materials that capture the essence of your destination or tour product and some of the potential story lines or angles that might be of interest to the press.

2) Announce New Products/Services at the Travel & Adventure Show 
Debut your new product offering or destination info or services at the show to generate extensive publicity, including TV coverage. Will your destination, hotel, resort be the hot talk of the show? For breaking news, consider holding a press conference from the show floor!

3) Name Drop: The Travel & Adventure Show
Use your exhibitor status in your announcements and benefit from the show branding. Download the official logo for your marketing materials. Click here to download a logo. Also, list your booth number on all of your materials so media can find you.

4) Press Materials 
The Travel & Adventure Show continues to be the preeminent travel marketplace, with the industry’s best represented at shows. Make sure your materials stand out from the competition and that they are informative and attractive. Bring your press kits and/or press giveaways to the onsite Press Room at each show where they will be displayed for journalists to peruse. Click here for Press Release and Press Kit Preparation information.

5) Upload Your News Releases to Our Exhibitor News Releases Area on the Travel & Adventure Show Website   
Use this opportunity to list any announcements that you plan to make at the Travel & Adventure Show and identify which company reps will be available for interviews. You’ll want to let the Travel & Adventure Show know about any news you’ll be disseminating at the show so that you can be included in all publicity efforts. You will also want to provide the on-site information (cell phones, hotel information) for your representatives so that we can contact them at a moment’s notice to speak with press if needed. Send your lead release or announcement release to Jonathan Golicz at jonathan_golicz@travelshows.com. The website garnered more than 14 million page views last year. Don’t miss this free opportunity to be seen before, during, and after the show!

6) Think TV
Be prepared to present your products to television journalists. Television coverage of the show is brisk on the Friday and Saturday mornings before the show.  If you’d like to be included in the TV coverage, 1.) Send your pitch idea to the Travel & Adventure Show, and 2.) Plan to get into the show early to have your booth attractive and ready for TV. Make your booth visually captivating with lots of color.

7) Host a Special Event or a Celebrity
Want the media to flock to your booth? There’s no better way to draw attention to your product than with a special event or celebrity appearance. If you’ve got something special planned, let us know all the details so we can make our press aware of special booth activities or giveaways.

8) Call for Help
The Travel & Adventure Show is interested in helping all of its exhibitors maximize their show experience.  Contact Jonathan Golicz regarding any press or marketing questions at (203)-878-2577 x125 or jonathan_golicz@travelshows.com.