22
Jan-2014

10th ANNUAL CHICAGO TRAVEL AND ADVENTURE SHOW DRAWS RECORD ATTENDANCE

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CONTACT:
Karla Neely
214-269-2196
kneely@calisepartners.comPaige Iven
214-269-2197
piven@calisepartners.comFOR IMMEDIATE RELEASE

TRAVEL ENTHUSIASTS IN BUYING MODE
10th ANNUAL CHICAGO TRAVEL AND ADVENTURE SHOW DRAWS RECORD ATTENDANCE

CHICAGO (JANUARY 22, 2014) –Travel Enthusiasts came out in record numbers to the 2014 Chicago Travel and Adventure Show. Show organizers reported their highest turnout to date for the show January 11-12 at the Donald E. Stephens Convention Center in Rosemont. Unicomm, LLC, organizers of the U.S.’s largest series of travel shows, reported that 21,000 people attended the 10th annual weekend-long travel extravaganza.

“Chicago kicks off our 2014 season, and it’s usually a good indicator of the travel industry success for the rest of the year,” said John Golicz, CEO of Unicomm. “This year we saw a continuation of where our last season’s show in Washington DC ended… record numbers of eager travel enthusiasts, excited to book bigger and better vacations for 2014. We were pleased that the Chicago show was our biggest ever with over 28% more exhibitors participating. All a great sign of things to come for the industry.

Travel enthusiasts escaped the cold Chicago weather and flooded the convention center to visit the 275 exhibitor booths representing destinations from around the world, from Alaska to South America to the Caribbean. Exhibitors across the show reported strong bookings and record interest in new experiential trips.

“After returning from the 2014 Chicago Travel and Adventure Show, I could not be more pleased with the results,” said Alison Silk, Public Relations and Marketing Director for Marquette County CVB. “Our organization has been participating for many years, and so far each year has gotten better and better!”

“This year Mammoth Lakes Tourism attended the Chicago show to test the market for us, and it was a home run,” said Whitney Lennon, Director of Marketing of Mammoth Lakes Tourism in California. “Not only were the attendees highly qualified leads, but the current awareness of Mammoth Lakes and the interest to visit was overwhelming.”

This year’s show featured some of the biggest names in travel, including Samantha Brown, Pauline Frommer, and Rick Steves as well as culinary demos, featuring Top Chef favorite, Fabio Viviani and non-stop musical and dance performances representing cultures from around the world. The show was packed with fun family activities, including a 15,000 gallon heated scuba diving pool, Alaskan sled dogs, a mechanical bull as well as a chance to see SeaWorld Parks and Entertainment’s “wild” friends up close.

“Aussie Experts has had a booth at the Travel & Adventure Show since its inception and the shows have always generated business for me,” said Sunnie Rossi, President of Aussie Experts. “Due to the destinations I sell, the results are not always immediate, but the attendees I have met are serious. I’ve even had attendees contact me several years following a show to book their trip.”

Next up are shows in the Bay Area (Santa Clara) January 25-26; Los Angeles February 8-9; Washington D.C. February 22-23; San Diego March 29-30 and Dallas October 25-26. The Travel and Adventure Show is the longest-running series of consumer travel events in the U.S. In Chicago, the Travel and Adventure Show’s supporting sponsors were SeaWorld Parks and Entertainment and Rick Steves’ Europe. The event’s official travel agency partner was AAA Travel. Event media sponsors included: national television media sponsor was the Travel Channel, Broadcast Sponsor was ABC7 Chicago, and media sponsor was Jetset Extra. For more information on attending or exhibiting in the event, please visit www.adventureexpo.com or call 203-878-2577.

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