For Immediate Release
January 18, 2012
Los Angeles Travel & Adventure Show®
Announces Best of Show Winners
Record Breaking Event Recognizes Taiwan Tourism Bureau,
Indonesia Tourism, Tourism malaysia and Yosemite
(Long Beach, CA)–Unicomm, LLC, organizers of the USA’s largest series of Travel Shows announced today the “Best of Show” winners of its record breaking Los Angeles Travel & Adventure Show® held at the Long Beach Convention Center, January 14 and 15.
The event set a new record with over 25,800 active travel enthusiasts and travel trade attending – making it the highest attended travel event in the United States.
The 2012 “Best of Show Audience Engagement” award was presented to the Taiwan Tourism Bureau.
“For the second year in a row, Taiwan Tourism Bureau engaged attendees through every facet of the show,” stated John Golicz CEO of Unicomm, the show’s organizer. “From the Culinary Stage, to music and dance on the Global Beats Stage, to celebrity autographs at their highly interactive booth to informative seminars, Taiwan officials meticulously planned how to engage the show’s audience.”
Trust Lin, Director of Taiwan Tourism Bureau, Los Angeles, said “It’s such an honor to win the award again this year, and also to hear Andrew Zimmern describing Taiwan as one of his Top 5 destinations. My team has worked tremendously hard over the past few weeks to develop our brand image, and achieving this recognition from the show’s organizer – as well as our famous guest – is a measure of the team’s dedication. It’s always fun to create interesting activities to help visitors learn more about Taiwan’s unique characteristics – namely, delicious gourmet foods, spectacular landscapes and fantastic adventure opportunities.”
The “Best of Show Booth Design” award went to Indonesia Tourism.
“Indonesia Tourism really stepped up their game this year,” stated Golicz. “They designed a visually stunning booth with graphics that captured the essence of their natural beauty, yet allowed highly interactive cultural interaction with attendees.”
The 2012 “Best of Show Regional Pavilion” award went to Yosemite.
The Yosemite pavilion encompassed almost a complete aisle of the expo and included Yosemite Mariposa County Tourism Bureau, Tenaya Lodge at Yosemite, California Welcome Center – Merced, CA, DNC Parks & Resorts at Yosemite, Yosemite Resorts, The Redwoods in Yosemite, Mono County Tourism, Bass Lake Chamber of Commerce, Mammoth Lakes Tourism, and Yosemite Sierra Visitors Bureau. The highlight of the pavilion was the Yosemite Experience which included a 24’ rock climbing wall allowing attendees of all ages to get a taste of adventure.
“From adventure to national parks to fine dining and lodging, the Yosemite group put together an exciting and very popular pavilion at this year’s show,” Golicz explained. “Frankly, I think they are a model of how many regional CVB’s, Tourism Boards and private sector hospitality companies can partner to market and educate travelers.”
The 2012 “Best of Show Cultural Interaction” award went to Tourism Malaysia.
“For the third year now we have seen Tourism Malaysia executives continue to impress attendees with their rich culture and warm hospitality,” said Golicz. “They just get it. Travel starts and ends with a story and they interactively told theirs. From pulled tea to authentic dance and music, Malaysia immersed the Travel & Adventure Show® attendees in the culture of their land.”
Over 25,800 consumers, travel agents and professionals streamed into the Travel & Adventure Show® to meet with over 2,700 travel experts manning the show’s 400 exhibit booths.
About Unicomm LLC is an independent business-to-business communications company specializing in originating and managing world class trade shows and conferences. Unicomm’s properties include the nation’s leading and longest running series of travel events, Travel & Adventure Show® in Los Angeles, Chicago, Dallas, San Francisco Bay Area, and Washington, D.C.; the Travel & Destination Symposium™; 3D Entertainment Summit™, the 3D Gaming Summit™ and the LA Mobile Entertainment Summit™ all presented in association with Variety. For more information: www.unicomm.org.